Thursday, August 26, 2010

It’s Time for a Bratz Game Retrial


There was a trial and it was ugly. Mattel accused MGA of stealing the concept of the Bratz dolls that should have rightfully belonged to Mattel, the maker of the Barbie dolls. MGA was going to be wiped out with heavy penalties and giving up complete ownership of the dolls. Until the case was thrown out late in the summer. Now it’s time for a retrial.

In January the two companies are going to battle again. This time, the war is already dirty. MGA, the maker of the Bratz games is accusing Mattel of going in to steal other toymaker’s secrets. Mattel is rebutting with some nasty comments about MGA stealing company documents. Only time will tell what will come of this ongoing trial between the two companies, but in the meantime, Bratz games are still around at least a bit I’ve discovered and perhaps with the expenses of a trial behind them, MGA will determine that the Bratz games are ready for a bit revival. Or maybe Mattel will produce them in mass quantities again. Either way, something’s going to have to give.

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