Bratz Games and Young Girls

There are many concerns from parents and other parenting groups that the Bratz dolls might not be appropriate for younger girls. The short clothing and promiscuous stance of the dolls are decidedly edgy and parents are concerned that their young daughters might be swayed somehow by these young dolls. Therefore they complain bitterly that the dolls should be removed from the shelves and replaced with something more wholesome.

Bratz games have always been a bit edgy – that is there appeal. But the Bratz games aren’t threatening or even remotely dangerous to the mass population. If parents aren’t interested in their child having Bratz dolls simply don’t give her any of the dolls to play with. As for removing them from the shelves, there is no need for the parents of a few to make decisions that influence many. The Bratz dolls have a home in toy stores and have a ready market group. And presumably it doesn’t even contain the children of those who don’t care for the dolls, so there really isn’t much of a problem to consider.

Why Bratz Games Will Always Survive

Bratz games are hardy where other toys come and go. The Bratz games blew into the scene years ago to tackle one of the icons of the toy industry- Barbie. While Bratz might not have defeated Barbie, they did make quite an impact on her market share before the legal aspects of the dolls started to crumble.

But before the lawsuits, Bratz games still managed to command half of the fashion doll marketplace in the span of five years. Barbie, meanwhile, is having trouble trying to stay on top of the urban dolls. For a time Barbie tried to compete directly with Bratz by introducing her own posse of urban friends, but things just fell apart in that direction. Now Barbie is doing something much better by targeting areas of the population that don’t enjoy the Bratz dolls.

The Bratz games meanwhile have been defeated in court, but are still standing strong producing dolls and keeping the label out of Mattel’s hands at least for a little while. The question is how much longer will Bratz be able to keep up legally.

Bratz Games and My Weekend

I’ve been slacking off lately in my game playing, but I’m making it a point this weekend to get back on track and play one of my favorites again. The Bratz games have been through so much in the court system that I feel bad not standing by them as best I should during their time of trouble. The Bratz games are so simple and fun online – dressing up the doll bases in the latest styles and accessories, that I can’t believe I haven’t found time lately for them. But I’m making it a point to get online and play today or tomorrow with a renewed effort.

Why do I care enough about this to make a public declaration?

Because the Bratz games were so unique they first came on the scene. Barbie games were revolutionary about fifty years ago and in the last five or ten, the Bratz games have revolutionized the industry again by giving us a different approach to fashion dolls. Not all fashion has to be straight off the runway or the fantasy lives of younger girls. Bratz have a totally different, hip and urban style and I, for one, like that.

More Competition for Bratz Games

Is it just me or is there more competition for the Bratz games than ever before. The Bratz games came on the scene as the antidote for Barbie. Where Barbie was sugary sweet and lovely, the Bratz were hot and even sexy. This, of course, disturbed more than a few parents, but now there seem to be more than a few dolls that are falling in between the Bratz games and Barbie.

Moxie girls are one of the brands I’ve been seeing a lot lately and they were even present at a local drug store when I was inside looking for some things today. There wasn’t a Barbie doll and there wasn’t a Bratz doll. There were some ponies and princesses, the only fashion doll in the place was the Moxie doll. Could this be something new to come and replace the troubled Bratz? Only time will tell. Personally, I was rather thrilled to see that a fashion doll could look young and fashionable without being a total prep or totally urban the way the Bratz looked. It looked like this new doll at least might be realistic.

Staying Faithful to Bratz

I’ll admit I’ve been a bit concerned lately over the fate and future of the Bratz games. Mattel, the company that successfully sued and won the rights to the dolls plans on continuing them after their current or former production company shuts down, but what of the fans – do they care if these are the original Bratz dolls?

The first Bratz dolls were created by MGA Entertainment and those are the dolls that became famous and took over half of the fashion doll market. The original Bratz dolls grew into a huge network of dolls, babies, friends and boys and then things went sour. Now that Mattel owns the Bratz they plan on launching their own version of the dolls. Personally, I haven’t seen the dolls yet and it does make you wonder if these new dolls are going to be anything like the current ones. Are they going to continue with the current set-up and keep the dolls we know? I hope so. But in situations like this, you never really know what’s going to happen. Here’s hoping the Bratz games make a smooth transition from one company to the next. Otherwise, I might just have to move back to Barbie games.