Sunday, August 21, 2011

Bratz Games Stage a Comeback


The Bratz games have definitely suffered over the last few years, but they seem to be staging a comeback at last. The courts decided that the Bratz games didn’t infringe on any legal things, and with all the lawsuits resolved in their favor, the maker of the Bratz games are getting started making new games and toys and bringing the Bratz games back to party in a big way. It’s a good thing, too, since there were so many new fashion dolls looking to take over some of Bratz games property.

Bratz games haven’t always been welcome with open arms, but they are now. When they were first introduced years ago, the Bratz games were considered rather risqué, but today looking down the pink doll aisle in the toy store is very enlightening. Vampire dolls, teenagers in revealing clothing and any sort of pop star is showing up and it’s not always a good thing. Bratz games will at least bring back one more kind of choice.

Monday, August 8, 2011

Bratz Games Win Again!


The news coming out of courtrooms these days seems to favor the Bratz games. After years of lawsuits back and forth, it appears that the courts have finally awarded the final prize to the Bratz games, reversing a decision by the earlier courts that awarded the biggest prize to Mattel, the maker of Barbie games. While it’s likely that no money has changed hands yet, the ongoing legal battles have been an integral part of the fashion doll industry in recent years and it’s going to be just as interesting to see what happens now.

For a while it looked like Mattel was going to win the case and pull Bratz from the shelves. Now it may just be that the Bratz dolls get even more love and attention from the “tweens” who are the primary market of the dolls and the Bratz games may slip into a greater position in the market. At one time, soon after they were introduced, the urban-styled Bratz games were almost neck and neck with Barbie games.