Nobody knows for certain what’s in the future for the notorious Bratz games. The losers in court, the Bratz games legally belong to Mattel, the maker of Barbie, but so far not much has changed. I can walk into the stores and see Bratz dolls on the shelves ready for purchase. I can find plenty of Bratz products in the form of toothbrushes and backpacks, but I keep hearing all of these doomsday stories about Bratz games and what is coming for them. The trouble is, nobody seems to know what is coming.
Bratz were once the main competitor for Barbie, but she’s gained back some of her market share of late thanks to the intense buzz and drama with the lawsuit regarding Bratz. But with Bratz still around, it’s not for certain that Mattel has won this particular contest just yet. As it is, Bratz will be manufactured by Mattel eventually, so regardless of who makes them, there will be Bratz for us to collect and enjoy. It does make one wonder if collecting the original Bratz games will be profitable in the near future.
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