Saturday, September 6, 2008

Bratz Games Under Attack


Bratz games have always been under attack it would seem thanks to pouty mouths and skimpy outfits, but sometimes competition is a bit painful – at least for Barbie. She’s been alone in the fashion doll kingdom for eons it seems when a pack of urban fashionistas shows up to give her a hard time.

Unfortunately for the Bratz, Barbie knows how to fight back. A court battle came about regarding who actually owns the ideas for Bratz dolls, and Barbie actually won. While this might be the biggest battle Bratz have fought, it’s also likely the first they have actually lost – and with good reason.

The most popular argument against Bratz dolls is how alluring some of the dolls are in their urban outfits with flirty eyes. Yet, even though some people call for a ban or a stop to production, all that boycotting simple makes the Bratz more popular. A few years ago, Bratz very quietly overtook Barbie as the more popular fashion doll. The Bratz games were able to do this quietly because everyone else was shouting for and against them.

Now times have changed just a bit and it’s not sex appeal that’s under fire – it’s the future of the dolls. Bratz games are under attack, and the winner isn’t at all clear.

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