Saturday, January 17, 2009

Bratz Games: Love ‘em or Hate ‘em


I had an interesting experience the other day. I asked my younger cousin about Bratz games and she wrinkled up her nose as if the thought disgusted her. The Bratz games seem to illicit a strong emotion in girls You either love them or hate them, and you can really argue either way.

Love ‘em!
The Bratz games are much more “real” than other fashion games. Bratz are more urban and there is a huge number of people who can relate to the fashion and attitude of the Bratz dolls more so than they can the super clean image of Barbie.

It also helps that the Bratz dolls are four girls of different races all brought together as friends as opposed to Barbie who is the lead character in her own multicultural party. There are also plenty more Bratz boys than there are Ken figures.

Hate ‘em
The number one complaint about the Bratz is that they are too urban for many people’s tastes. It’s legitimate – they do seem to be wearing very little most of the time anyway.

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