Monday, August 6, 2012

The Future of Bratz Games?


Of the many different fashion games available for girls, Bratz games have had the most ups and downs. The Bratz games that came on the scene a decade ago have had a rough lifetime. When they first emerged into the fashion doll world, Bratz dolls were snapped up by girls tired of Barbies and babies. They wanted something that looked to be a bit more real - and Bratz games delivered.

But then things started to get a bit sticky for the Bratz games. They were cutting into Barbie's market share considerably and Mattel, the maker of Barbies, sued. Through the next few years, the legal battles raged between the two companies. At first Mattel appeared to be the victor, but then the tides shifted on an appeal and Bratz games came out ahead. Unfortunately, by this point the fashion doll market had moved on a bit and Bratz dolls are hard to find in many major stores. Will they have any future at all?

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