Bratz Games and Stiff Competition

The Bratz games are up against some stiff competition. A recent trip down the doll aisle at the toy store confirmed that the Bratz dolls aren’t getting much shelf space any more. They aren’t getting much attention and I haven’t seen a Bratz game backpack in years. In fact, I would be surprised if the Bratz games didn’t just fade out over the next few years as other things come in.

Of course we have to thank the Bratz games for starting a new industry. Barbie decimated the fashion doll industry for decades and Bratz games help to break that up. But now that they have been pulled from the shelves and then put back again, it’s hard to remember that these urban fashion dolls were once almost as popular as the Barbie games. Of course, I hope that Bratz games don’t go away – it will be interesting to watch them and see if they can actually stage a decent come back in the next year or so.