Tuesday, November 16, 2010

Bratz Games and Moxie Girlz


Bratz games are on the way out I suppose, which is troubling, of course. Fortuantely, there is a new urban doll sensation just lying in wait to take over the Bratz spot in the fashion doll world. Moxie Girlz are everywhere on television and on the pink doll aisle in the toy store. I can’t seem to walk through a grocery store without seeing an advertisement for one or seeing the doll herself on the shelves somewhere. It’s interesting to see how quickly the Bratz were replaced by this group of friends who have similar characteristics.

All of the Moxie girlz are edgy and hip. They are a multicultural bunch with different hairstyles, skin colors, eye shapes and, of course, fashion sense. The Moxie Girlz have large doe-shaped eyes and wide pouting mouths. They have trim little figures and long flowing hair. They are extremely similar to the Bratz games with very good reason. They are made by the same company that started Bratz dolls. Fortuantely, at least the Moxie Dollz aren’t in the middle of a nasty lawsuit – yet.

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