They’re funky, they’re fun , they’re Bratz! The Bratz burst on to the toy scene in a very big way, and they have made their presence known, especially to Barbie. Barbie is losing considerable numbers of sales to girls who opt for a Bratz doll rather than a more tried and true Barbie. Why do they switch?
Bratz Games reflect who kids are today. Kids today are much more informed and urban than we were years ago. They see things on movies and television that would be shocking to us in our youth. Because of this exposure, children are less satisfied to play with toys deemed childish or too preppy. Barbie appeals to those under eight for the most part with the older children not particularly caring for her classic good looks and goody-goody style.
Bratz are more realistic. Instead of the blonde bombshell, girls I know flock to the aisle with the Bratz dolls. They are looking for dolls that resemble their own skin tone and personalities. The Bratz dolls could easily be real people based on their personalities – if not their outrageous style. Barbie is much harder to imagine as a real person, probably because she’s still and formal even in her movies.
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