It’s startlingly to consider how quickly girls grow up and move on into new areas of play. For the Bratz dolls, they have successfully survived their first generation of girls and are moving quickly into the next generation of elementary aged girls ready to play with urban fashion dolls.
When the Bratz games first came on the scene, they were considered highly risque and a bit too blatant in their style of dress and fashion sense. Original critics notwithstanding, the Bratz games quickly became hugely popular with girls looking for something a bit beyond the saccharine sweetness of Barbie and her friends.
Now that the first batch of young girls to play with Bratz dolls have grown up and moved on into new things like crushes and texting, there are plenty of new youngsters ready to move up and take their place. All that is necessary, of course, is a love of fashion and sense of fun as well.
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