Bratz Games and Competition

If there was ever a fashion doll ready for some serious competition, the Bratz dolls have this one in the bag. Not all toys are designed for fashion wars, retail battles and all out warfare in the courtrooms, but it seems Bratz dolls have waged all of those battles and still stand – even if they aren’t actually the winners in every one of the fights. 

Bratz games have been assaulted by competition from the first day that they appear on store shelves. First, the fashions that the Bratz dolls sported encouraged the makers of Barbie games to up the ante a bit. They wanted to compete on the urban looks, and Barbie was more than willing to oblige. Even so, Bratz dolls were still best known for their hot, urban looks. Then, the makers of Barbie games took the Bratz games to court and the competition definitely heated up.

Years later it’s still hard to say who won that particular battle and who wound up the loser, but one thing is certain. You can still find Bratz games online and on the shelf, proving it takes more than some fights to knock those dolls of the top.