Wednesday, September 23, 2009

Bratz Games and Toothbrushes


Not sure why, but for some reason, I always notice the Bratz games on toothbrushes. Of course, I’ve noticed Bratz games everywhere they crop up, but for some reason, they just really stand out to me on toothbrush packaging.

I should mention that I think the Bratz dolls are some of the best marketed products of all time, at least on the girl’s toy aisle. The dolls were introduced and immediately filled a need within the marketplace. It was obvious that they were just what young girls wanted when they started to fly off the shelves. Within just a few years, Bratz games had taken over half of the market, with the other half still firmly dominated by Barbie games.

But the best thing of all is that Bratz games moved on to products that their fans like to use every day. There are Bratz games backpacks and Bratz games lunchboxes. Best of all, there are Bratz games toothbrushes. All the products serve a nice purpose. They remind the young market-goers that Bratz are their toy of choice and let others know as well. It’s all about establishing a brand, and Bratz do it exceptionally well.

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