Bratz games are great for many things, but most importantly, they are great for fashion. Fashion is a tricky business with so many things coming into fashion and out again. Contemporary style is always changing, but somehow the Bratz games always seem to be one or two or even three steps ahead of other fashion dolls.
When playing fashion games with Bratz dolls, you’re given a huge edge by the sort of doll you’re playing with. Barbie is wholesome with mass appeal. Bratz are edgier. They have an attitude and show it in the clothing they wear. This makes them more in your face with their style. After all, it is not the conservative dressers we keep finding in magazines showing off the latest and greatest styles. Barbie, by all accounts is a conservative dresser.
Fashion and the Bratz games are intertwined. I’m not one to speculate, but the sheer speed of new styles that appear in Bratz games makes me think the designers might even have the ear of major fashion players in the industry.
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