It’s rather unlikely that the Bratz dolls or Bratz games had a hugely far reaching affect on any universe other than the fashion one, but when it comes to global change, a global fashion doll change is still significant. When the Bratz games arrived on the scene, there was more than a bit excitement about the new style of dolls.
The Bratz games featured urban, trendy dolls who had a much tougher look than Barbie. Barbie became the preppy doll and Bratz became the tougher ones. Girls with attitude and clothing to match appealed to the older fashion doll market. These girls wanted dolls who were more like the kinds of fashion celebrities they watched on television or in music videos. Try as she might, Barbie simply couldn’t compete on this level.
Bratz took over about half of the fashion doll industry in a tremendously short amount of time. It would seem these was an area of the girl population that wasn’t getting what they needed. Thanks to Bratz games, however, they now have everything they need for fun fashion games.
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