The news coming out of courtrooms these days seems to favor the Bratz games. After years of lawsuits back and forth, it appears that the courts have finally awarded the final prize to the Bratz games, reversing a decision by the earlier courts that awarded the biggest prize to Mattel, the maker of Barbie games. While it’s likely that no money has changed hands yet, the ongoing legal battles have been an integral part of the fashion doll industry in recent years and it’s going to be just as interesting to see what happens now.
For a while it looked like Mattel was going to win the case and pull Bratz from the shelves. Now it may just be that the Bratz dolls get even more love and attention from the “tweens” who are the primary market of the dolls and the Bratz games may slip into a greater position in the market. At one time, soon after they were introduced, the urban-styled Bratz games were almost neck and neck with Barbie games.
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