While the arguments about the ownership of the Bratz games might sound altruistic on a certain level, it’s not any more thrilling than the bottom line. The fight over the Bratz game isn’t over who had the better idea of when the idea actually occurred. The problem is that the Bratz made a lot of money, and Mattel, the company fighting for the dolls, wants a piece of that. It’s not a new story, companies exist to make money, and if there is a perceived theft or even if there just appears to be one, companies are quick to move on it – who would want to watch millions of dollars simply walk off to another company?
The trouble with the Bratz dolls is that they are now in a limbo state and not really making anyone the kind of money they were just a few years ago. Bratz games were hugely popular and accounted for almost half of the fashion doll market at one time. Today, they are hard to find on the shelves and there are plenty of similar looking dolls edging in on the competition. Bratz games will be hurt in a big way if things aren’t settled soon so that the money-grubbing companies can get back to selling them again.
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