Wednesday, July 21, 2010

Bratz Games as a Style Guide


There have always been complaints from parents and others concerned about the styles that the Bratz dolls are teaching little girls. They worry about tight skirts and short tops that show too much skin and are much too sexy for little ones. That the dolls are targeted at six to eight year olds doesn’t help much either since the parents are concerned about how the children will be affected by the influence the dolls have on them. Fortunately, parents don’t need to be concerned about Bratz dolls.

The Bratz dolls aren’t fashion icons. They are style starters. The dolls are popular because they are already reflecting the fashions that are already popular. The fashion dolls are designed with an urban look because plenty of people are already wearing urban styles and enjoy seeing dolls wearing something that seems familiar to them. Parents are concerned about children dressing like Bratz dolls. I’m not sure the concern is justified since they have been playing with Barbie forever and have never donned a peach ball gown.

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