The Bratz are in trouble. Mattel has won rights to the company and to the dolls. The Bratz games we know and love will cease to exist in February, but it that really the end of the dolls that we love so much?
The Bratz are a global sensation. They might not be known quite as well as Barbie around the world, but the Bratz dolls have a huge following that will mourn their passing if they really do pass. Of course, there is great skepticism about the whole thing. Many people are having a very hard time believing that the Bratz dolls will be fading into oblivion any time soon.
I have a hard time believing they will, however. If Mattel has any sense, and they must as they just won a huge lawsuit, the company will continue to make the Bratz dolls and accessories. They might be under the Mattel label now, but that doesn’t matter to most of us. There is too much money to be made from the dolls and a company that would throw away all of those future profits would be very foolish indeed.
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