If you’re a bit out of the loop and trying to get in, you might not be up to date on the revolution in the fashion doll industry. It’s not just about Barbie anymore – it’s all about the Bratz.
Bratz Games
The Bratz hit the scene a few years ago. Four dolls represented four friends who lived in a fashionista, urban, trendy way. The Bratz are a mix of races and styles, but all are urban and edgy. They are opinionated, like to do things their way, and aren’t afraid of a little controversy.
In fact, they have had more than a bit of drama in the last year or two. Since the introduction of the dolls, they have been considered a bit too scandalous for younger children with short skirts and “sexy” expressions. But recently the manufacturer of the dolls was sued for rights of the dolls claiming the idea for the Bratz games originated from a Mattel employee. Apparently Mattel was right and they won the rights to the Bratz games. The future of the now much expanded line of urban youngsters is yet to be determined.
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