There have been more than a few times over the last few years that I’ve wondered if we were looking at the end of the Bratz games. There were some amazing dolls, movies and stories to play with when the Bratz games were first introduced to the market of fashion dolls. Then they sort of petered out. Of course, the lawsuit that Mattel filed against the makers of the Bratz games was mostly responsible for this, but then there is the natural inclination of children to move on to the next great thing.
It’s interesting, however, that every time I’ve honestly considered that Bratz games might have reached their end, I’ve been shown to be wrong. The Bratz games are still going strong, even if they aren’t quite what they were just a few years ago. Today you can find Bratz games in the fashion doll aisle, and online. The dolls are still the same urban fashonistas who look great and wear the most stylish of the fashion doll clothing, but the question remains: Just how long will these dolls stay around?